Jump-start your new year P2P fundraising


Starting with peer to peer lending in the New Year can feel like doing it for the very first time all over again. Thankfully, we’ve compiled some tips and advice to make the execution of your next P2P fundraising campaign seem like a breeze.

Remember that focus and analysis are key. Devote yourself to one crowdfunding project at a time, lest you lose focus, or run the risk of not being taken seriously (if you have multiple projects on the go at once, it could make you look desperate, or cheapen the value of each individual project). You (and your team, if applicable) should use that burst of New Year’s energy to deeply reflect on your project. Analyse any strengths, weaknesses, and opportunities from any past fundraisers/ the one you plan to carry out.

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Stand out! Ensure that you make the appeal as engaging and as attention-grabbing as possible. This advice does apply to fundraisers carried out at any time of the year, but even more so after Christmas and New Year has drained many of their hard-earned money. Take advantage of social media, pictures, and videos, to make your appeal seem all the more authentic. If someone can relate to you or your appeal in one way or another, they’re much more likely to donate. Also, make sure to reach out to those who do donate, thanking them for their time and contribution. It’s also worth communicating with like-minded fundraisers. As well as boosting morale, they may offer you tips and advice, or even possibly donate!

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